How are app licenses managed in an organization?

App licenses in an organization are most effectively managed through Apple Business Manager or a Mobile Device Management (MDM) solution. Apple Business Manager provides a centralized platform for purchasing, distributing, and managing app licenses across an organization. This system allows IT administrators to allocate licenses to devices or users according to organizational needs, making it easier to track usage and ensure compliance.

Using Apple Business Manager in conjunction with an MDM enables streamlined deployment of apps, because administrators can automate the installation of apps on managed devices without requiring end-user intervention. This process not only simplifies the management of app licenses but also enhances security and ensures that the organization can maintain control over the applications that are available to its employees.

In contrast, relying solely on the App Store limits the ability to manage licenses effectively at an organizational level. While individual user requests may empower some autonomy, they do not provide the necessary oversight and management capabilities needed for larger environments. Additionally, purchasing licenses from third-party vendors may complicate license management due to varying licensing agreements and support structures, thereby further underscoring the benefits of utilizing Apple Business Manager and MDM solutions for cohesive management of app licenses within an organization.