How are apps distributed to devices using Apple Business Manager?

Managed app distribution to MDM solutions is the primary method of app distribution through Apple Business Manager. This approach integrates seamlessly with mobile device management (MDM) solutions, allowing administrators to control app deployments efficiently and effectively.

When organizations use Apple Business Manager in conjunction with an MDM, they can distribute apps to users' devices over-the-air. This means apps can be automatically pushed or made available for download without any manual intervention by the end users. This method enhances security and streamlines the process of ensuring that all devices have necessary applications installed, managed, and up-to-date.

This system also supports differentiating between business-owned and employee-owned devices, allowing for more granular control over how apps are deployed and managed. Additionally, through managed app distribution, organizations can revoke app licenses easily if a device is lost or an employee leaves, ensuring that licenses are managed efficiently.

The alternatives do not align with how Apple Business Manager is designed to operate. Manual downloads or emailing files complicates the deployment process and does not leverage the automated, centralized management features that MDM solutions provide. Relying on third-party developers does not pertain to the formalized distribution channels that Apple Business Manager utilizes, which instead focuses on a streamlined process through its ecosystem.