In the context of Apple Business Manager, what is meant by managed app distribution?

Managed app distribution refers to the organized process of assigning app licenses to devices or users within an organization using Apple Business Manager. This system allows businesses to manage, distribute, and track applications effectively, ensuring that the right tools are available to the right employees or devices.

When an organization purchases app licenses through Apple Business Manager, it can later assign those licenses to specific devices or users in a streamlined manner. This allows for easy management of app deployments, as the licenses remain within the organization's control, facilitating compliance and budgeting considerations.

This model supports businesses in deploying apps while maintaining oversight of their software assets, ensuring that users have access to necessary applications while also adhering to company policies and licensing agreements. The focus on assigning licenses enables a structured approach to managing app access rather than simply purchasing or installing apps individually.