What is required for your organization to distribute Custom Apps in Apple Business Manager?

To distribute Custom Apps in Apple Business Manager, it is essential that the app developer assigns the app to the organization. This process enables the organization to manage and distribute the app to their users effectively. The assignment by the developer to the organization ensures that the app is specifically intended for distribution within that particular business environment, allowing the organization to control access, deployment, and updates.

Custom Apps are designed to meet specific business needs, providing organizations with tailored solutions that may not be available through the general public App Store. By having the app developer explicitly assign the app to the organization, it establishes a formal relationship that supports distribution management and user licensing within the framework of Apple Business Manager. This allows further features such as Managed Distribution, which allows for easier app deployment and management at scale.