What is the main purpose of an Apple Business Manager account?

The main purpose of an Apple Business Manager account is to facilitate deployment and device management for Apple devices in organizations. This platform allows businesses to streamline the process of deploying devices by providing tools for purchasing devices in bulk, managing device enrollment, and assigning apps and books to users.

Apple Business Manager simplifies the administration of devices, making it easier for IT departments to set up and manage Apple devices efficiently within a corporate environment. It empowers organizations to customize their deployment strategies and ensure that devices are set up for use right out of the box, enhancing productivity and integration into existing workflows. This comprehensive management solution includes features like automated device enrollment and managed app distribution, which are critical for maintaining device security and compliance in a business setting.

While other choices mention user training, sales, or account creation for services, these do not encapsulate the primary role of the Apple Business Manager, which is centered around device management and deployment for organizations.