What is the purpose of the Apple Business Manager?

The Apple Business Manager serves a crucial purpose in facilitating the deployment of Apple devices within organizations. It provides a centralized solution that enables businesses to manage their Apple devices efficiently, ensuring a streamlined onboarding process for employees. Through this platform, organizations can purchase apps and books in bulk, assign devices to users, and integrate with mobile device management (MDM) solutions to configure settings, apply security policies, and manage the overall device lifecycle.

By using the Apple Business Manager, businesses can enhance productivity and improve the deployment process, allowing for easier management of Apple devices at scale. This focus on deployment distinguishes it from functions like providing technical support, managing financial transactions, or controlling retail operations, which do not directly relate to the core objective of device deployment and management within a business context.